Modernizing a Global Marketing Organization
When a Fortune 500 manufacturing company needed a marketing reboot, they turned to Bridge Partners for strategic guidance.
Our customer, a global manufacturing powerhouse, built their business on engineering excellence and product innovation. Over time, though, they realized that sustained success would require a marketing reboot. They came to Bridge Partners looking for a strategic adviser to help them develop a unified global marketing strategy. Bridge envisioned a process-driven marketing rhythm and a tightly coordinated effort across global subsidiaries.
The modern marketing organization defined
As a global company, our customer needed to optimize the marketing capabilities of their regional subsidiaries to deliver relevant, localized campaigns. At the same time, they also wanted to get the most out of corporate resources and build more cohesive global programs. Any organizational change would have to balance these two equally important, and sometimes competing priorities. Our consultants began by conducting a series of workshops with key executives. These workshops helped align marketing strategy with corporate business objectives and market opportunity. Bridge Partners brought the sales and marketing expertise and the organizational development savvy to craft an actionable strategy for a modern, global marketing organization.
Equipped for change
Together with our clients, the Bridge Partners team collected data from across the globe and conducted a detailed sales and marketing assessment. We found subsidiaries that were failing to communicate and an organizational structure that lacked clarity. The result? Growth was stifled. Balancing both quantitative and qualitative data, our team delivered a Skills and Competency Assessment Toolkit to assess the sales and marketing organizations across the globe. The toolkit provided our customer the assets needed to transition disparate marketing groups into a cohesive global marketing organization. In addition, Bridge equipped the client with the change management tools necessary to migrate toward a centralized resource base to better support the subsidiaries. Our team’s industry expertise, marketing acumen, and focus on organizational excellence prepared our client for a successful transition.
What we delivered
All systems go
Our customer built their business on engineering innovation. And today, with the help of Bridge Partners, they are bringing that same level of innovation to their marketing strategy to drive meaningful change across a global organization.