Integrated Marketing Campaign
Powering sales across the channel with smart strategy and flawless execution
The challenge
It is difficult to create an integrated cross-product marketing campaign when you’re working with dozens of different product lines. Fluke, a global leader and manufacturer of electronic testing tools and equipment, needed to outshine the competition and sell more through channel partners.
The relationship
A complex challenge like this is a perfect fit for Bridge Partners’ experience in channel marketing, integrated campaign development, social media, and strategy. The Bridge team developed a plan to engage the channel and give partners the right tools to focus on Fluke’s featured product offerings. To help drive business to partners, the campaign included a website, an integrated social media component for partners and customers, in-store merchandising, and an incentive program for sellers.
A meticulous end-to-end management approach was the key to campaign effectiveness. Bridge partnered with Fluke at every stage from promotional themes and messaging to site management and tracking of key performance indicators.
The results
Fluke now gives its partners a much clearer picture of product and promotional offers and incentives. This clarity makes it easier for channel partners to sell more effectively and hit goals. In addition, Fluke’s enhanced to-customer marketing focus has driven additional business to the channel. One of Fluke’s most successful sales efforts to date, the campaign continues to produce significant returns.